Welcome

Melissa Herrle

Product Executive  |  Corporate Strategy  |  SaaS  |  Startup Advisor

This website has yet to form an identity. I oscalate between wanting this to focus on my career and wanting to just write about my life. I am leaning towards being super bold, writing about my experiences in general, some about being a woman in tech for the past 29 years, which has not been easy at times (I have seen some things for sure), some about my life experiences in general. My hope is that as this site further develops, it will reach others and it might actually help

About Me

Career & Accomplishments

Product Executive with 25+ years in technology, passionate about building products that solve real problems and drive measurable growth. I thrive on turning complex business challenges into strategic product opportunities, from inception to $100M+ ARR, across startup and enterprise environments. Throughout my career, I've primarily led global SaaS product portfolios/platforms, with the past 15+ years focusing on AI-infused Observability portfolios. I've led post-acquisition turnarounds, including Instana at IBM, achieving 76% new logo growth and 74% revenue increase. I've played a pivotal role in successful exits, most notably, OpsRamp (HPE). I am equally passionate about people, mentoring high-performing teams of 55+ product managers, fostering cross-functional alignment, and creating high-impact product organizations. I thrive on providing mentorship, knowing that it takes a village to create stellar products. I partner closely with fellow executives and boards to shape vision, influence strategy, and drive operational excellence, all while delivering products that truly make a difference for customers. Additionally, I'm well known for Product Evangelism, both on stage and off. I love it.

Whether I'm helping a startup find its footing or guiding an enterprise team through a pivotal product shift, I bring clarity, conviction, and a healthy dose of humor to everything I do.

Outside of work, I thoroughly enjoy living. My favorite people are my kids, Nathaniel Hayden, Ellawyn Beatrix, and Mirah Evelyn. We ski together in the winter, play golf and beach a lot in the summer, watch football and basketball games (as much as we can in person, go Steelers, go Celtics!!).

Work With Me

Career Highlights

  • Revenue & Market Growth

    $100M+ SaaS revenue impact; 74% revenue increase at IBM Instana; 30% portfolio growth at BMC

  • Customer Acquisition & Retention

    76% new logo growth; 63% active daily user growth; significant churn reduction

  • Strategic Leadership

    Rebuilt global product organizations, scaled teams to 55+ PMs, launched AI/ML SaaS B2B platforms

  • Industry Recognition

    Dynatrace, Riverbed, and IBM products positioned as Gartner MQ leaders

  • Innovation & GTM Excellence

    Defined AI/GenAI embedded workflows & strategies, SaaS portfolio roadmaps, and integrated hybrid cloud observability solutions

  • Venture & Incubator Success

    Co-founded Cognizant Incubator; guided 5 ventures to funding, raising approx. $16M; managed 7 ventures projected $400M+ revenue

25+ Years in Product & Strategy
10+ Companies Advised
30+ Webinars & Talks
30+ Articles Published

Speaking & Media

Webinars & Talks

Topics I'm passionate about: product strategy, mentoring teams, tech in general.

Webinar

Webinar Title Goes Here

Host / Event Name  ·  Month Year

A short description of what this webinar covered and what attendees walked away with.

Watch →
Podcast

Podcast Episode Title

Podcast Name  ·  Month Year

A short description of the conversation and key takeaways you shared.

Listen →
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Conference Talk

Conference Talk Title

Conference Name  ·  Month Year

A short description of the talk and what made it memorable for the audience.

View Slides →
Panel

Panel Discussion Title

Event / Host Name  ·  Month Year

A short description of the panel topic and your perspective contributed.

Watch →

Thoughts & Ideas

Blog & Writing

I write about product, strategy, leadership, my life. Mostly my experiences and what I have learned from them.

The Rest of the Story

Life Outside Work

Because careers don't happen in a vacuum. Here's the full picture.

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Family

Mom to [X] amazing kids who keep me humble and hilarious in equal measure. They're my favorite ongoing project.

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Hobbies

Add a short line about what you love to do outside of work — hiking, cooking, running, reading, traveling, etc.

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Currently Reading

Add the book or two you're reading right now. This is a great way to show your personality and intellectual curiosity.

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Based In

[Your city] — but often found on a video call, at a conference, or somewhere with good coffee.

Let's Connect

Say Hello

Whether it's an advisory conversation, a speaking opportunity, or just a good chat — I'm happy to connect.